Breweriana and Advertising: Collecting the Culture of Drink
Beyond bottles, the sale includes a lively group of advertising and breweriana, reflecting the design, humour and visual culture that developed around beer, spirits and travel.
Guinness collectors will note a group of
Carlton Ware advertising pieces, including Lot 3041 Guinness for Strength with a man pulling a cart, My Goodness, My Guinness with an ostrich and the Guinness for Strength kangaroo. Estimated at
£50-100, these pieces capture the playful style of mid-century brewery advertising, where humour and instantly recognisable characters helped define a brand. Lot 3042 is a
bold piece of bar and brewery design appears in a Heineken Bier advertising sign, the circular convex backlit logo mounted on a cast metal bracket. Strong graphic branding and practical display appeal make signs like this popular with collectors, interiors buyers and those creating home bars or hospitality spaces. Estimate of £400-500.
Travel and spirits collecting come together with Lot 3044, a substantial group of approximately one hundred
KLM Bols Delft decanters, each shaped as a Dutch house. Originally produced as miniature decanters for airline passengers and with an estimate of
£200-400, these have become highly collectable in their own right, particularly in larger groups where the variety of architectural forms can be appreciated.